Get more out of your CRM – and give your sales process an AI boost!


Event date
September 11, 2025

Event date

Event Summary

For entrepreneurs, sales professionals and business developers in B2B/B2G.

Do you have a love-hate relationship with your CRM? You’re not alone. Many people find it a difficult and time-consuming tool. But… if you really want to grow your sales in a structured and scalable way, effective CRM use is essential.

In this practical webinar, we’ll show you how to turn your CRM from a burden into a powerful tool. You’ll discover:

  • What you should (and definitely shouldn’t) do with your CRM, with real-world examples

  • How to make the system work for you – for instance, with forecasting or investor meetings

  • Common mistakes made by startups, scale-ups and SMEs

  • The key reports every B2B entrepreneur or sales manager should know

Bonus: AI in Sales

We’ll also explore smart applications of Artificial Intelligence in your sales strategy, including AI-driven lead generation. You’ll leave with actionable tips you can put into practice right away!

About the Speaker – Hans Dirne

Hans Dirne is the founder of Scale-Up.MBA and MyBusinessAdvisor, and a highly sought-after advisor in sales, strategy and growth. He helps startups, scale-ups and SMEs strengthen their commercial foundations and become truly scalable. With his sharp insights, practical approach and experience as an entrepreneur, he knows exactly how to leverage CRM and AI to take your sales process to the next level.

 

Practical Information about the Webinar

The cost for this webinar is €50 (excluding VAT). After the session, you will receive an information sheet and a series of emails with sales tips & tricks. Your registration will be confirmed once payment has been made via the invoice you’ll receive by email from Briskr.

A few days before the webinar, you will receive an Outlook calendar invitation from the trainer containing the actual webinar link. Please also check your spam folder, just in case!

This webinar is organised by Briskr in collaboration with Connectr and Orion.

Register now!

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