After the success of the first workshop on building a healthy sales funnel, JPP is once again happy to share all the tips and tricks.
This second edition builds on that foundation by introducing a practical layer: how to use ChatGPT to improve key steps in your sales and marketing processes.
Over two hours, you’ll revisit the funnel structure, assess your current approach, and explore where AI can be used to save time, improve output, and streamline your efforts.
What This Session Covers
1. Reviewing the ‘Ideal’ Funnel
We’ll start by walking through the full customer journey:
Unaware → Aware → Interest → Consideration → Conversion → Closing → Post-Sale
You’ll explore how this model applies to your business and where things tend to stall, whether in awareness, nurturing, or final conversion.
2. Mapping Your Funnel
Using a structured template, you’ll map your current funnel, identify friction points, and clarify where you still rely on manual work.
This exercise forms the foundation for the AI workflows you’ll build in the second half.
3. Applying ChatGPT to Real Bottlenecks
With your funnel in front of you, you’ll identify a specific task, such as
writing follow-up emails
creating outreach messages
summarizing meetings
generating website content
We’ll guide you through structuring prompts and turning them into workflows you can apply immediately after the session.
Who is this for?
This workshop is ideal for marketing and business development professionals; particularly those in the life sciences sector who want to:
Reduce time spent on repetitive tasks
Increase funnel efficiency without adding new systems
Start using AI in a structured, business-relevant way
Whether you are just starting out with AI or are already experimenting with tools like ChatGPT, this session will help you apply it practically and purposefully.
You will leave with
A visual map of your customer journey
A clear understanding of where ChatGPT can support your funnel
One custom AI-supported workflow, ready to implement
Practical information
📅 When?
July 3rd, 14:00 – 16:00
📍 Where?
PLNT, Langegracht 70, 2312 NV Leiden
👥 For who?
Life Sciences Marketing, Business Development, Founders
💸 Costs?
Free, we only ask for a smile for a nice photo on our LinkedIn channel